Offering Enhanced Primary Care to the Employer Market
Employer Advantage also empowers their clients to forge mutually beneficial partnerships with local employers. Once healthcare providers have effectively rolled out an Enhanced Primary Care Program within their own population and generated data that speaks to the results, Employer Advantage will work with them to reach out and actively market the benefits of their care delivery network and wellness programming to the local employer community for improved market capture, prominence and revenue generation. A provider’s demonstrable willingness to provide Enhanced Primary Care services to their own employees strengthens their credibility when pitching the arrangement to employers. Providers transitioning to value-based care initiatives have the most to gain from this process, as the increased market share helps keep facility utilization high, offsetting the potential loss in volume that comes with an emphasis on keeping patients out of the hospital and redirecting them to primary care and specialist services.
Clients not only improve their revenue, but their visibility into the needs of the employer market they serve. By becoming the go-to primary care provider, they have greater access to employee health data, enabling them to determine what programs and care actions are most needed. This also allows clients to more accurately track their volumes and employer activity, providing insight into which employers are generating the most revenue. Their Optum-based analysis stratifies populations to determine who is receiving too much – and who is receiving too little – attention, as well as which physicians are being the most effective and efficient with their treatment.
Employer Advantage dual brands all employer-facing programming and acts as an independent third-party that has verified, vetted and approved of the program, adding a level of objective praise and accountability that reassures employers of the value they are receiving. While employers often look towards onsite clinics to provide accessible baseline care and support wellness and disease management programs, these clinics tend to deliver cheaper care at the cost of a narrower focus; generally speaking, clinics are not equipped to handle the complex needs of a workforce holistically and are only equipped to provide biometrics, occupational health support and flu shorts. While a clinic is a step in the right direction, Enhanced Primary Care represents the logical next step for employers who want to lower their healthcare costs and expand employee access to affordable, high quality care.